Google Glass project has a new name: Project Aura

Google has changed the name of its Glass project to Project Aura, according to a report from the Wall Street Journal. Keep in mind that Project Aura is different from Project Ara, the company’s modular smartphone effort.

Google gives its Glass project a new name: Project Aura

The report also says that engineers, software developers, and project managers that previously worked with Amazon’s Lab126 hardware division have been hired as part of the new Project Aura team. Most of them were laid off after the Fire Phone debacle.

Interestingly, a quick look at the LinkedIn profiles of those who have been hired reveals that the Project Aura team is also working on wearables “beyond” the Google Glass, the report notes.

For those who aren’t in the know, the Mountain View, California-based company stopped selling the head-mounted gear to the general public earlier this year, but still offers a version to to firms in industries such as health care, manufacturing, and energy.


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